Victoria de Durango (population 500.000) is the capital city of the state of Durango, northern portion of Mexico. It is a city that differentiates itself by the quality of its historical district, cultural heritage and the surrounding natural environment. The study comprises preliminary guidelines for the growth and development of the city, integrated with a conceptual mobility plan, emphasis on public transportation, and strategic projects – urban acupunctures – targeting key issues to increase its quality of life.